"Make Your Kids Come Clean"
For this concept, I had originally written the initial line of copy for a different company, but didn't feel like it worked as well as I had wanted it to. After keeping it on the backburner in my journal, I wound up finding a perfect home for it in WaterWipes. The humor in making the kids come clean being a double entendre for the purpose of the baby wipes as well as getting the truth out of kids when messes are made makes for a fun and playful campaign that hits home for all parents.
WaterWipes would use a form of viral marketing in this campaign, by using past viral internet clips of babies making messes all over themselves in both video and print advertisements. This creates a fun game of recognition with audience members who will remember some of the viral moments from over the years.
Copy and concept done by me.
WaterWipes would use a form of viral marketing in this campaign, by using past viral internet clips of babies making messes all over themselves in both video and print advertisements. This creates a fun game of recognition with audience members who will remember some of the viral moments from over the years.
Copy and concept done by me.