Stella ArtoisWith the task of creating a campaign that would be used for the summer, I came up with the Stella Artois Starry Night campaign. Inspired by bringing together the calming outdoor nights with friends and the star of Stella Artois, the Starry Nights campaign would reach their target demographics through print and banner ads, a social media hashtag, and experiential Stella Artois “Starry Nights” kits for a mesmerizing night out under the stars.
Concept, copy, and design all done by me. "Starry Nights"Make Tonight a Starry Night with Stella Artois
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This summer, seek out those elusive starry nights with Stella Artois. Gather your friends together and grab your chalice to make the night a specially golden night. The breezy nights and dewey grass will calmly cool the night, while the twinkling stars and Stella Artois will always set it alight.
Stella Artois Starry Night kits will also be sent across the country in order to take over the outdoor drinking spaces for the summer long campaign. The kits will include strings of lights, with bulbs shaped both like the Stella Artois bottle and the Stella Artois star, and will be draped across outdoor seating areas of bars and beer gardens. |