Red BullAs quarantine and lockdowns began to slow down and life began to reemerge outside, I felt the need to conceptualize a campaign that captured this feeling of a butterfly escaping its cocoon. After landing on Red Bull, the idea of The Movement Movement came to me.
Copy, design, and concept done by me. "The Movement Movement" |
2022 is the year for you! Get on your feet, get outside, and spark the Red Bull Movement Movement! We've all felt cooped up and stuffed inside for far too long, and it's time to stretch those legs and engage those muscles! The great outdoors have never been more appealing than now so seize the day the Red Bull way and join us on our Movement Movement!
Red Bull licensed vehicles will be driving around streets for the duration of the campaign period, scouting out people on the move and outside to provide with a refreshing, energizing can of Red Bull or Red Bull Sugar Free. In addition, Red Bull athletes will partake in a "Move with Me" series, where they're activity and movement is documented for the everyday consumers to move together with their professional counterparts. |