GatoradeThe idea for Gatorade "Build on it" came from a class assignment focused on creating a campaign for a sports and nutrition related brand. By isolating the Gatorade protein products, I came up with the "Build on it" campaign. The double entendre works for athletes finishing a good (or bad) game or session and needing to build on it while also touching on what's so important about the protein, which is literally allowing their muscles to build after the game or practice.
Copy and concept done by me. "Build on it."I see you... The hard work paid off. The blood. The sweat. The ice baths. The heat waves. Sprints before sunrise. Planning each step deep into the night. Visualizing the outcome. And guess what?
You won. ....But what's next? Build on it. Gatorade will be providing collegiate athletics programs with #BuildOnIt beverages after select games and matches in the constant support of the athlete's next move. Alongside the Build on It campaign, getting these products in the hands of our athletes completes the Build on It narrative and will make sure that Gatorade and our young athletes are building together. |